StormX x Portland Trail Blazers
Industry
Web3 / Sports Partnerships
Client
StormX
Service
Strategic Partnerships / Brand Activation
Date
July 2021
Led one of the most high-profile Web3 sports sponsorships. The StormX x Portland Trail Blazers NBA jersey patch deal, marking the first crypto sponsorship in NBA history. Oversaw the partnership strategy, legal, negotiations, and launch campaign, blending mainstream visibility with crypto-native narrative.
This collaboration positioned StormX as a credible bridge between retail crypto adoption and traditional sports, driving millions in earned media value and introducing crypto rewards to a global fanbase.
Links: nba.com
